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Two business models to help product developers define, select and prioritise new features for their products in the satcom broadband market are now available for download to ESA Member States and Canada.
The purpose of these business models is to allow product managers in the satcom broadband arena to assess the impact of new product features on their customers' business plan.
To download the business models, click on the links located in the column to the right. You must be familiar with Microsoft Excel to use them and you must also agree to a liability waiver. In order to download, users must obtain a password to this website. If you do not have a password, click on the registration link located in the column to the right. Passwords will only be issued to companies located in ESA Member States and Canada.
To create the business models, an ARTES 1 activity called Framework to Standardisation: Two-Way Satellite Market Survey was instigated. The project teams involved with this activity established some 'typical' network definitions for the major market segments in satcom broadband including: consumer (wholesale and retail), enterprise, aeronautical, marine and land mobile.
These typical networks are used to produce an end service provider business plan. The product manager can use these tools to work with their customers to understand their business drivers and resulting business plan to assess the relative impact of introducing new features into their products. The tool will help users answer questions such as: "Is IDU cost more important than space segment efficiency for my customer?" ; or, "Is an antenna which is cheaper to install more important than an antenna with higher gain?"
The business models were introduced at the recent Show Me The Money in Satellite Broadband workshop, which took place at ESA’s ESTEC facility in Noordwijk, the Netherlands in May. For more information, click on the contact links located in the column to the right.