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What are the satcom opportunities for Europe's newest members? A new ESA funded study is investigating the market potential for broadcast and broadband services.
The study is being conducted in two phases by Lapp-Hancock Associates Ltd. of Canada and aims to identify opportunities for European Union satellite operators and service providers in all countries of the new European Union accession states.
The countries included in the study are The Czech Republic, Cyprus, Estonia, Hungary, Latvia, Lithuania, Malta, Poland, The Slovak Republic and Slovenia, as well as the non-accession states of Croatia, Bosnia-Herzegovina, Macedonia, the Former Republic of Yugoslavia, Romania, Albania, Bulgaria and Turkey.
The purpose of the study is to look at the possibility of expanding the telecom market to Eastern Europe. Lapp-Hancock Associates are looking at the affordability of satellite TV programs and of broadband access via satellite especially DVB-RCS for ADSL types of services.
The compilation of demographic information made up part of the first phase and showed that satellite broadband would be more marketable in countries with higher populations. It was also necessary to determine what current service providers offer in terms of telecommunications, at what price and what kind of service. Furthermore, it examined the feasibility of the delivery of broadband services and determined the market potential for ADSL services. Another part of the first phase was to assess the state of the telecommunications infrastructure with some surprising results.