Digital Cinema is not only a technology label which associates two words (or worlds!) apparently incompatible, but a process which will lead to a radical change in the modus operandi of the cinema industry.
The replacement of an end-to-end chain (from image capture to the final display on the large screen) based on a physical medium - 35 mm film - with a complete digital chain, in fact, not only optimises the economics of the distribution process, but also allows real time projections inside cinema theatres, thus opening the theatres to new, profitable opportunities of use. These major opportunities - which can get further value from the exploitation of satellite as transmission means - need in depth analyses and experimentations, on both the technological and business side, in order for the potentialities of this new system to be fully exploited in the Cinema environment.
So far, several trials have been conducted, and some preliminary initiatives are already in progress, but no real Digital Cinema operation, exploiting all the potentiality of this new technology, has occurred yet.
The E-Screen project matches the demand for a concrete step toward the operability of Digital Cinema. E-Screen sees the joint involvement of service providers, technology suppliers and, above all, of the Cinema industry, experimenting with the future business models and practices that will lead the transition toward Digital Cinema and addressing the technology areas that are involved in the implementation of a satellite based service chain.
E-Screen will be actually the first pan-European Satellite based Digital Cinema operation, including a real business deployment phase, named Theatre Pilot Service Phase, where projections open to paying public of a diversified range of digital contents delivered via satellite are performed.