Multimedia market survey

  • Status
    Ongoing
  • Status date
    2008-09-17
Objectives

Recommend consistent investment approaches for ESA by means of:

  • Structuring the global market for multimedia applications
  • Estimating the potential addressable market
  • Running scenarios
  • Deriving conclusions on key success factors for multimedia by satellite
Challenges
  1. Defining a comprehensive and realistic multimedia market structure
  2. Matching that structure with the primary market research
  3. Structure ESA developing objectives
Benefits

Understanding of the actions needed to foster multimedia service take-up, and its implied benefits, on a worldwide basis

Features


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Hypercube variables: Country, Available Technology, Application, Portability, Access Technology, Access Bandwidth, Access Platform, Site Type, Measure of Interest and year

 

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Plan

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Current status

Finished. Final presentation held in ESTEC on April the 24th.

An Executive Summary is available by clicking on the link at the right of this page.