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There are various hardware, software and communications components within the application network. There are three main network domains visualized in the diagram below:
The Pilot Utilisation Programme was completed on schedule in July 2004. Response to The OTV Channel has been most favourable, and the objectives of various trialists have been achieved. These include increased sales of products being advertised and improved footfall and turnover as a result of The OTV Channel installation.
New distributors and agents for The OTV Channel (including some industry leading names) have been approached and deals are being signed over the next few months. This includes agents for the sale of space on the channel, generating direct revenue through advertising and sponsorship to third parties - local, regional and national.
There have only been a few technical problems experienced on site, and most of these have been due to 'finger trouble' or leads being unplugged; the technology has performed reliably. Developments are at the stage where the operational service is ready for the market roll-out, although there are several enhancements we would like to make in future which would add significant value to The OTV Channel.
Many of the sites currently involved in the pilot want to keep The OTV Channel on a subscription basis now that the Pilot Utilisation Programme has come to an end. Discussions with the site owners and operators will follow, with a view to rolling the service out into their estates. There are also a significant number of leads in the sales pipeline which are expected to close before the end of 2004.