Today, communication satellites provide a complex mix of services ranging from long distance trunking, telephony, video and audio broadcasting, mobile communication, on-demand narrowband data, broadband multimedia and Internet access. However, the continuing digital revolution is driving both a step-change in user expectations and increasing competition for satellite capabilities from terrestrial communication and distribution technologies.
In order to grow, the satellite industry must understand the demands of the evolving market and potentially re-define itself in light of the increased infrastructure capabilities and service performance demands being offered by new infrastructures such as 5G.
The ubiquity, quality of experience and service personalisation required by a diverse set of demanding future applications (including pervasive high definition video, cloud and augmented reality services and the Internet of Things) will result in a need for innovative telecommunication technologies.
Moreover, future systems must be flexible to meet evolving or unknown requirements, must respond to increasing pressure on service prices, accommodate evolving business models driven by the need to deliver holistic service experience for end users, and deliver to geographies and socio-economic groups previously left out.
At the same time overseas competitors are making substantial investments in satellite communications infrastructures in order to capture growth. European and Canadian industry must be strategically positioned to exploit opportunities and respond to competition on price and performance.