The study was kicked-off on November 6th, 2000, and was concluded Early 2002. Taxonomy of services was established and seven market segments were identified. This is presented in the following table:
Four market scenarios (mix market segments & set of services) were created and studied from the business perspective, i.e. both the possible market organisations and quantitative estimates. These scenarios are:
1. Enhanced "traditional broadcasting" DTH services, addressing directly the final user with TV & radio channels, on-demand music & TV programming and push media services.
2. Broadcasting of content to intermediaries mainly cable head ends, ISPs and content providers.
3. Internet access offering through broadcasting satellite on a bundling-basis with PSTN and ADSL terrestrial networks.
4. Mobile services, where satellite is part of the delivery chain, either Direct-To-Mobile or broadcasting towards mobile LANs as e.g. transport means.
In parallel, a number of technical requirements of each of the services were identified as potentially of interest for the end user. A group of content and application providers has been established a set of requirements for the satellite as part of an end-to-end service provision for their particular business needs. Business opportunities for each of the scenarios identified above have been assessed as well as the corresponding system and sub-sequent elements. A set of new development areas has been identified for both the ground and space segments, while a possible European strategy is proposed.
The Executive Summary Report of this study is available here