The market for C band products is becoming more and more saturated as there is a tendency to shift to L-band input frequencies and higher power. In this case C-band block upconverters are becoming a mass market product where large players like NJRC and KoSpace are dominating the market with low-price and low-end products.
Positioning of AAS-A's (now TAS-Belgium) C-band Block upconverter will be in the niche market where customers are willing to pay more for reliability under harsh conditions and superior RF performance. These customers are mostly Telecom operators which are using the RF satellite uplink as backbone or Private network operators (accounting, banks, etc.) where availability and link quality dominate set-up costs.
Combined with the 40W or 60W C band booster, the C-band BUC product is even more price-competitive and can challenge offers from major players. The ability of the booster family to act as a stand-alone unit is a major benefit over the competition as it allows the customer to upgrade its existing RF station to a higher power without replacing the RF chain.
The market for Ku band products was located for years around Europe and the North American region as there were no satellites powerful enough to cover other regions. Evolutions in the satellite industry however ensured a shift to more high power transponders which are covering now the Middle-East, Asia and parts of Mid- and South-America in Ku band frequencies.
In order to establish relatively secure two-way communication, and due to the fact that a demand for higher throughput also exists, the power of the VSAT terminal has to be increased above 2W. This opens a market for high power Ku band BUC and booster products.
AAS-A's (TAS-Belgium) product line of Ku band boosters is in-line with this view and benefits from the same advantage as the C band booster family whereby it can be easily integrated in an existing system.