The TASMANIA project has been created under a joint initiative of Flowing Content S.A. and the iMC Group S.A. to deal with issues raised by the unprecedented growth of online digital music and media content sales.
Labelled the TASMANIA project, (Two-wAy Satellite Secure MediA Delivery MoNItoring Application) the service provides the content industry with a B2B centralized administration to organize, execute, control and account for music (or other content) track delivery from release by Record Companies to certified receipt & handover to online music Digital Service Providers (DSP).
Importantly, the service also supports the obligations record companies have with their Artists by tracking consumer purchases and producing an audit trail for Royalty statements. Equally at home with Music tracks, DVD, Film or TV programming commercial roll out of the iMediaCast Network will offer all content users secure B2B delivery supported by accurate B2C sales and marketing information.
The application takes full advantage of satellite communications benefits in terms of large-scale content dissemination, economics, flexible bandwidth-on-demand allocation and a low data rate return path to satisfy users on the key concern of security and certified acknowledgement backchannel retransmissions.
The TASMANIA application has been designed to run on top of a 2-way satellite IP (Internet Protocol) network that implements the end-to-end fully secure electronic distribution of content with DVB Ku-band for the platform-to-DSP forward link: the return path has been developed on the SATMODE platform but can be operated on any IP-based two-way satellite platform.
A Linux PC server with 2-way satellite connectivity is installed in each DSP technical room and serves as a safe repository to where music data is delivered.
In matching the needs of the music market - DSP/Record label/Performer/Customer, there is a market demand for a digital delivery service that offers:
The TASMANIA application relies upon an interface technology that:
From a rights holder's perspective, the TASMANIA application securely provides an end-to-end 2-way satellite network dedicated to its purpose. It is a closed, fully managed, system that is IP-compliant but secure from Internet intervention or trafficking.
The TASMANIA technical proposition is aimed at creating an effective global satellite distribution system for high value media content. It is based on a two-way (DVB forward and return) satellite implementation of the BROADBAND-ENGINETM technology owned by Flowing Content.
The technology enables a full packed turnkey service to conduct all operations ranging from content acquisition to scheduling, encryption and delivery with advanced options for system administration and accounting.
The patent-pending technology reinforces the end to end traceability of encrypted content circulation. It enables the secure upload of accounting and reporting data over the return path.
The distribution is under the programmable command of the central point. The distribution is fully managed, data-format and network agnostic. Content usage is also accounted for from the DSP billing system and is reported back to the platform.
The project work is aimed at the development and implementation of 3 building blocks that will be integrated to the existing BROADBAND-ENGINETM delivery technology:
The Centre de Recherche Henri Tudor in Luxembourg is sub-contractor in charge of the web interface.
The project successfully passed the final review milestone on March 22, 2007 which marks the end of the project.
Real test content was securely and reliably delivered over the 3-site test network; the acknowledgement scheme (reception and decryption) was effectively implemented over the satellite return path. Thin-client application ergonomics was positively received by all project stakeholders.
The TASMANIA interface application enables from now on secure, end-to-end B2B content delivery and certified reporting of content events.
The application is undergoing pre-commercial demonstration to potential users. The test content catalogue is being further enriched in close co-operation with major recording and other media companies.
The project will now start the exploitation phase with leading members of the Music, Film and Television industries.
The TASMANIA application is licensed exclusively to the iMC Group S.A. for worldwide use in the entertainment media sector.