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The Teseo project (Teletourism Extended Service for Extensive Operators) - wishes to realize a system of multimedia narrow casting satellite communication. The different multimedia contents are going to be distributed to users situated in different places in order to transmit video, audio, graphics and text to a local channel. The channel will be used by receiving hotel structures in a differentiated simulcast format.
The system peculiarity allows different information producers and even prosumers to take part to the creation of information. In this way they are supposed to contribute to the realization of an information service basically focused on local areas. ("glocal" = global + local).
In order to develop his project, Openet Technologies disposes of its own up-link satellite station based on Alenia Spazio SkyplexNet Platform. Alenia Spazio and Space Software Italia are both Finmeccanica companies and sponsoring partners of this project. Matera and Bari are the geographic areas involved in the project, particularly their hotels, travel agencies and tourists organizations.
The project has two fundamental aims: to demonstrate both satellite technology commercial value when applied to tourist information systems, and assuring a friendly access to the new systems by people without any technological skill.
|SkyPlexNet uplink station of Openet, in Matera (Southern Italy)|
The principal challenges which the project addresses are:
This project completely innovates the tourist information system of today.
Since now these kind of contribution were always printed on paper which was subjected to obsolescence and degradation. Moreover, in most of cases information are not assembled in a fluent outline. Indeed they are often the result of different and separate productions.
Teseo wants to realize a platform opened to all kind of contribution.
The system will be able to generate a shared cost-cutting measure thanks to digital documents and frequent updating. The system could be employed by b2b clients (i.e., hotel chains) in order to conform brand communication over their networks, particularly towards those clients who are the target of loyalty promotion. Information localization will also allow clients to be divided and classified in market segments, to promote oriented products joined to their standard of living.
Teseo system architecture is composed of the following four major elements:
Elements 3 and 4 architectures can be partially in common with other SkyPlexNet system ones.
Teseo Project has been divided in the following phases:
The Final Review of the TESEO Project was held on 14th February 2003.
In addition to the original requirements and goals, the project has also developed interesting improvements such as the broadcasting of live TV on demand, at full screen broadcast quality.
A considerable number of public and private companies have shown appreciation for the project during its pilot phase and thanks to their specific demands, new business TV services have been developed.
One of the most important reasons for the success of the Teseo platform is its flexibility: it can be used not only by tourist organisations but also as a means of communication for other types of business. For tourism purposes, Teseo can easily be used as a stand-alone facility for local information (e.g. a kiosk) as well as in large European hotel chains for most marketing requirements (cross selling, customer loyalty and satisfaction).
The future developments of the project will be oriented towards an improved wireless-based interactive kiosk.